Qwikster may go down as one of the great business screwups. It made no sense, and angered their customers (again). Fortunately, it’s short-lived. Netflix just took Qwikster off life support and let it die a quick death:
It is clear that for many of our members two websites would make things more difficult, so we are going to keep Netflix as one place to go for streaming and DVDs.
This means no change: one website, one account, one password… in other words, no Qwikster.
While the July price change was necessary, we are now done with price changes.
We’re constantly improving our streaming selection. We’ve recently added hundreds of movies from Paramount, Sony, Universal, Fox, Warner Bros., Lionsgate, MGM and Miramax. Plus, in the last couple of weeks alone, we’ve added over 3,500 TV episodes from ABC, NBC, FOX, CBS, USA, E!, Nickelodeon, Disney Channel, ABC Family, Discovery Channel, TLC, SyFy, A&E, History, and PBS.
We value our members, and we are committed to making Netflix the best place to get movies & TV shows.
I’ll update with reactions from around the web as they hit. I, for one, welcome my newly reunified streaming video overlords.
- Netflix To Dump Qwikster Plans; Pothead @Qwikster Can Relax
- Netflix Abandons Plan to Rent DVDs on Qwikster – This one for the money quote ‘“We underestimated the appeal of the single Web site and a single service,” Steve Swasey, a Netflix spokesman, said in a telephone interview. He quickly added: “We greatly underestimated it.”‘