Apple iTunes video is Apple’s video offering that’s tied to their iOS ecosystem. Although there are always rumors of something much more grand, Apple says it is dabbling in this marketplace. They currently offer downloadable TV shows (buy only) and movies (buy and rent) in both standard definition and HD.
|TV Shows||$1.99+ / Buy|
|Movies||$3.99+ / Rent
$9.99+ / Buy
Places To Watch Apple iTunes Videos
There are few people as proprietary as Sony, and Apple is one of them. Just like Henry Ford’s famous quote about black cars, you can watch iTunes videos on anywhere you want, as long as it is on an Apple device. Apple does allow Windows-based PCs to also view their content as a nod to not yet taking over the PC market yet.
|PlayBack Device||Apple iTunes|
|PC / Mac|
|Playstation 3 (TV)|
|XBox 360 (TV)|
Apple iTunes Video Bitrates
iLounge has posted a great summary of iTunes video encoding practices. Continuing the keep-it-simple theme, Apple supports one standard def encoding and one high def encoding.
|High Def||Audio Quality||Bitrate||1 HR TV Show Size|
|720p||Stereo||4.1 Mbps||1.80 GB|
|Standard Def||Audio Quality||Bitrate||1 HR TV Show Size|
|480p||Stereo||1.6 Mbps||0.70 GB|
Before watching iTunes videos, check that your internet provider gives enough bandwidth to get the video quality you’re expecting.
Apple iTunes Video Conclusions
The Good: When Apple does something, it does it well. Their setup just works. If you want a video, you click, get it, and then can stream it to the supported devices.
The Bad: Apple is one of the most restrictive companies for their videos. It’s computer, iPhone, or Apple TV. Purchasing requires an iTunes account.